Maintain your website like it´s a Maserati
Whether it’s a Maserati or a Fiat Panda, every car runs better with regular maintenance and servicing and the same can be said of any successful website.
Unlike a car though, a website does not have a dashboard of flashing lights to remind us to check its braking system or oil levels.
Ensuring that your website is regularly “tuned” with a WebSite Maintenance Plan from Brent will keep all those moving parts of your site running smoothly and updated making it attractive in order to retain existing clients and to engage new ones.
Your website is the first impression you will make to its browsers so the download cannot be slow, the pages must be attractive and the text relative to your business and up to date. And all of this will happen if time and effort is put into the site´s back office. Some tasks should be carried out monthly, every six months and the rest maybe just once a year.
By agreement with you, Brent will produce a maintenance plan supporting a selection of the issues listed below: –
- Ensure all pages/links work correctly and information is up to date
- Security check of website, passwords and enable facilities to prevent malicious cyber attacks
- Ecommerce website product updates, payment pages and security checks
- Search Engine Optimisation (SEO) maintenance to encompass any new additions (products/content) and removal of obsolete information
- Survey the site for broken links, add and ensure reciprocal links are working correctly
- Ensure all website forms are working correctly
- Check API´s & Third-Party Software updates incorporated in your website
- Regular website backups and confirmation any automatic backup features are configured and operating correctly
- Review Google analytics and rectify any reported issues with web pages
- Update of images and text content
- Refresh keywords and site metadata to reflect any changes of the site
- Ensure all social links and marketing campaigns are working as required
